In 2018, total tea sales in the US were valued at $12.66 billion. And according to the Tea Association of the U.S.A, tea is expected to see continued growth in 2019. With a greater focus on health, wellness and natural products among consumers, tea aligns with today’s mindsets and goals around improved longevity and sustainability. Here are some trends we see brewing in the tea scene.
Tea Drinkers Are In The Know
While premium products were once sought after by a smaller number of tea aficionados, the demand for quality has gone more mainstream. Consumers are becoming educated when it comes to tea—paying attention to origin and the story behind products they choose. Much like wine and coffee, tea embodies an experience that goes way behind the cup. Today’s tea drinkers are looking for authentic quality.
Innovative Teas Are Replacing Sugary Beverages
People want something to look forward to each day—an indulgence or ritual that will make them feel more productive, relaxed or focused—but health has become a major consideration. Many consumers want to treat themselves while also improving their overall wellbeing. Unique and flavorful tea blends are the perfect answer, as they give customers something new to try, while helping them avoiding calories and sugar.
Looking for on-trend tea ideas? Tazo® Tea has a full selection of options to bring an unexpected twist to any beverage offering.